Expert Local Internet Marketing

Strategic Relationships a Part of Delaware Internet Marketing

Strategic Relationships a Part of Delaware Internet Marketing

How can we expand our business?  There are a bunch of ways; we can find new customers (increase market share) and/or give our existing clients more opportunities to invest with us (increase lifetime customer value).  We wholly endorse both of these methods and your Delaware internet marketing campaign can propel you on the road to success in both.  There is another way, one that often gets missed, that can potentially have an even greater impact on your bottom line.  Increase the whole market.  That’s right, you can get more people interested in you by getting more people interested in the products or services offered in your industry.  I talk about it a bit in this video.

Now, strategic partnerships are useful in all of your business development endeavors.  You should always be leveraging your relationships to work for the betterment of you, your partners, the relationship and your clients.  Just remember that sometimes a great partner is someone that you may never have even thought about.

Remember to leave a comment or ask a questions.  I’d love to hear your thoughts and success stories.

Delaware internet marketing talks social discounts

Delaware internet marketing talks social discounts

Sites like LivingSocial.com and Groupon.com are all the rage with consumers right now, but is it right for your business?  Should you include a social coupon campaign in your targeted internet marketing campaign?  This video will provide some insight: The key here, and a question that your Delaware internet marketing consultant should always focus on,Continue Reading

How Delaware Internet Marketing came about

How Delaware Internet Marketing came about

Short post today, a bit about how I got here.  I’ve been in sales, marketing and business development for almost 20 years, consulting for the past three.  While helping businesses, I realized that one of the main areas that small and mid-sized business owners really don’t get it marketing.  They often view it as salesContinue Reading

Some Help Understanding Delaware Internet Marketing

Some Help Understanding Delaware Internet Marketing

Jason Hennessey over at Adotas wrote this helpful primer to understanding the power of internet marketing.  I have a bit to add and I really recommend this to all of my Delaware internet marketing clients and anyone looking to hire an internet marketing consultant.  He talks about six advantages that internet marketing has over itsContinue Reading

Delaware Internet Marketing, Play Every Ace

Delaware Internet Marketing, Play Every Ace

One of my mentors talks a lot about high-level successful negotiations and one of his favorite terms is, “Play every ace.”  That means when you have an advantage, you use it.  Our friends over at the Caesar Rodney Institute Blog recently posted this great article about Delaware business reaping the benefit of our state’s 0%Continue Reading

Why you need a Delaware internet marketing consultant

Why you need a Delaware internet marketing consultant

As a business owner, you’re focused on being at the top of your industry and quite frankly that does (and should) take up most of your time.  You have (or should have) a great accountant and attorney, so why would you try to become an expert in other professional services?  Check out this great articleContinue Reading