Jason Hennessey over at Adotas wrote this helpful primer to understanding the power of internet marketing. I have a bit to add and I really recommend this to all of my Delaware internet marketing clients and anyone looking to hire an internet marketing consultant. He talks about six advantages that internet marketing has over its offline competitors. I agree with all six and the majority represent real world benefits that speak to the core of marketing principles (more measurable, fact based decisions, effective targeting, conversions). As you know my background is traditional marketing and I love when we talk facts and stats around Delaware internet marketing.
I’m going to add a couple of quick points that I believe make the internet marketing case even stronger. First, internet marketing is really the first medium that allows for a successful conversation with your clients and potential clients. Done effectively, a business can really increase those all important know-like-trust factors by engaging in the conversation. My most successful Delaware internet marketing campaigns include large doses of blogging, social media and web 2.0 strategies.
Next, and this is a bit more business development than strict marketing, internet marketing allows for enhanced customer relationship management (CRM). You can build email lists, create strategies to move friends and followers into your CRM funnel, and launch unique methods that focus on the relationship part of the customer relationship. As the article says, all of this helps move your Delaware internet marketing strategy toward the key of converting the audience into clients.
I’m sure there’s more, and I’d love to hear from you about what you’ve found are the benefits of internet marketing. Leave a comment or ask a question and let me know what you think. Feel free to call us when you’re ready to engage your Delaware internet marketing consultant.